Sam Horn - Intrigue

Tuesday, March 27, 2007

Want a Name That Gets Your Book or Business Noticed?

Several attention-getting names caught my eye this morning.

Today’s WSJ features an article about people who have taken advice from spouses about work-related issues only to have that advice backfire. What are those spouses called? Badvisors.

This morning's USA Today features an article on Chrisopher Buckley's latest satire about what's going to happen when 77 million baby boomers start wanting their Social Security checks instead of their MTV. Its name? Boomsday. Brilliant.

Fellow blogger Marilynn Mobley emailed about a new company that makes luxury items for children, such as pacifiers adorned with crystals. Its smile-inducing name? Aristobrats!

The good news is, ANYONE –with a little brain power and the Alphabetizing technique described in my POP! book– can come up with their own stop-em-in-their-tracks name to help their priority project break out.

I used this technique to create my trademarked topic of Tongue Fu!® – the verbal form of Kung Fu. Want to learn how to create a name that gets you and your ideas and offerings noticed? Read more at


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